Net-a-Porter Launches New Sustainable Brand Vertical


As the apparel industry has woken up to threats of climate change (and their part in the issue) several brands have taken major steps to reduce their impact on the environment. Today, luxury retailer Net-a-Porter has announced that they are joining the effort launching Net Sustain, a new vertical on the site that’s a one-stop shop for shoppers who want to buy sustainably made products.

Net Sustain is launching with 26 brands and over 500 product that “meet the business’ criteria for sustainability.” The criteria ranges from “considered materials and processes to reducing waste in their supply chain, taking into account human, animal and environmental welfare and aligning with internationally recognized best practices in the fashion and beauty industries.”

Sustainable brands launching within the Net Sustain group include exclusive capsule collections from Stella McCartney, Mother of Pearl x BBC Earth and Maggie Marilyn as well core products from the likes of Ninety Percent, Fisch, Lem Lem, Peony, Veja, Hereu, Nannacay, and Chopard.

“We have always wanted to provide our customer with the best products and allow them to make informed choices when shopping on the site,” Elizabeth von der Goltz, Net-a-Porter’s global buying director, said in a statement. “Our sustainable edit provides our customers with the knowledge they need, understanding that they can trust that these brands have been carefully reviewed and meet our criteria for inclusion. Our aim is to give a voice to the brands that are truly making positive changes by providing them with a platform to highlight their best practice.”

Net-a-Porter is also making it easier for customers to find the aforementioned brands on the site by stamping each item with a badge and placing the brands in its own section on the website. Net Sustain plans to expand its pool of sustainable brands in the future with plans to add a beauty vertical in the next year.

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