The Viral Tower 28 Lip Gloss Lives Up to the Hype - Fashion Daily Tips

The Viral Tower 28 Lip Gloss Lives Up to the Hype

Lip gloss is one of the first makeup products I ever got to experiment with as a preteen, and flash-forward a decade and a half, it’s the one product I carry with me wherever I go. It’s easily become one of my all-time-favorite makeup products, and therefore I’m quite particular about my favorites. Although I can appreciate a striking matte lip, the overly drying feeling isn’t something I can tolerate. In fact, usually after 15 minutes of wear, I top off a matte lip with a lip gloss or balm, so my lips don’t feel parched.

I have pretty dry, dehydrated lips to begin with, so a lip gloss that’s moisturizing like a lip balm is a must for my makeup routine. Plus, who doesn’t love that plumped, high-shine look a good gloss provides!? I’ve been using Tower 28 Beauty’s ShineOn Jelly Lip Gloss ($15) for a while now, and I noticed that it’s something I reach for more than other lip glosses or even lip balms. Then, it hit me. This lip gloss has the best parts of a high-shine lip gloss and a hydrating lip balm. It’s truly the best of both worlds. Plus, it comes in a variety of colors as well, whether you’re looking for a “my lips but better” neutral shade or a vibrant wash of color.

The Tower 28 Beauty ShineOn Jelly Lip Gloss comes in 12 shades in two types of finishes. The original ShineOn Jelly Lip Gloss adds a sheer wash of translucent color to your lips. These come in bright and bold colors like vibrant pink and berry tones, vivid reds and oranges, and even a clear gloss packed with gold shimmer. The line also has a range that’s semisheer and more natural looking with neutral tones. The ShineOn Milky Jelly Lip Gloss comes in five shades ranging from a milky nude and rosy pink to milky browns. The shade Almond, the semisheer milky chocolate brown, is my go-to neutral lip gloss for that “my lips but better” look and also as a topper for a nude lip.

You can also pick up Tower 28 Beauty’s ShineOn Jelly Lip Gloss ($15) at Sephora as well.

It has an elegant consistency that’s moisturizing and flexible on the lips. The gloss has just the right amount of slip where it’s not oily but not sticky either. It contains a blend of moisturizing oils like apricot-kernel oil, raspberry-seed oil, and rosehip oil that feels weightless yet conditioning on the lips. It feels like all that hydration and moisture are sinking into your lips. The lip gloss has a stunning high-shine finish that makes my lips look plump and bouncy.

Tower 28 Beauty’s ShineOn Jelly Lip Gloss is something I use anytime I go out, whether it’s to brunch or just a grocery run. Besides my ID, credit card, and protective face mask, this lip gloss is always in my handbag. I highly recommend this to anyone who’s in the market for a new go-to gloss. With its nonsticky yet moisturizing formula and high-shine finish with a unique range of colors, you’ll want to collect them all.


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